Bringing an invention from idea to the marketplace
The modern world hasn't got to where it is today overnight. There has been and will be a continuous stream of inventions and evolutions. The everyday things we use or will use, came from some form of invention. In a report published by the BBC Business portal, we have learned about various innovations impacting the world today. And it is very inspiring, so we are sharing a piece.
Many health professionals like Dr Fransisco Velasco goes to the hospital to serve patients regularly. He carries a backpack with him to carry his laptop to work. His rucksack needs to be sterilised every day before going home. But it was not possible to do things in an efficient way as the bag is made of canvas, which is hard to sterilise. For this reason, the doctor contacted the pack manufacture. The British company behind the backpack needed to learn about the issue customers may have concerning their product and is suited for the modern-day or post-pandemic world.
A family member of Dr Velasco thought it would be a good idea if he contacted the company to give his customer feedback. In the lengthy message sent by the doctor, he was able to convey his customer feedback. Surprisingly, he was greeted warmly by Sarah Giblin, owner and designer of RiutBag. And she responded immediately. She realised that customer feedback is essential even during a pandemic; her business took quite the downturn too. So, in reply, she asked the doctor for half an hour of his time for a product improvement conversation. The doctor spoke about his difficulty and shared details that needed to be shared with a third party. Who is not going to worry about the consequence much and will listen as a friend without judging! Sarah said, "he needed a friend to listen", and she was that. Sarah runs her business in Manchester and stays connected with loyal customers regularly.
Her campaign also runs Kickstarter and customers has options to fund new designs. In a pandemic, her business is going through a rough patch. But after interaction with the doctor, a new, improved bag came out. It is suited for the pandemic era and its RiutBag's first Covid-era product.
Sarah Giblin above said, "I could have kept designing the bag for the next ten years, but we called time." A new sterilisable rucksack is made with tarpaulin like material that is found on lorries. There are also holders for a sanitiser and mask. The unique design resulted in more business, which was different than before. It is essential to know when to deploy a product. Because nothing is perfect and customer feedback is vital.
Tom Pellerau has also left a mark in innovation and agrees with what Sarah said. He won The Apprentice in 2011, a BBC show. It's tough to decide when the product is ready. Director of STYLIDEAS, Tom's company, said, "He's quite terrifying, and also he knows what he is talking about." His company released a make-up brush cleaner as the latest product. It took four years to develop and, at one point, the product deployed in the market. It received great feedback. According to him, you need to listen to people; otherwise, it's impossible to learn what they are interested in buying.
It is essential to keep a steady job besides the innovation of a new product. An inventor needs to be financially independent, and it may take ten years for the product to come to market. "You need to try to be in the game for as long as you can", he added. While Tom was scrolling through pictures of his friends on Facebook and travelling the world with their partners, he was living with his parents.
Another great example was Jon Docherty. At his house, living with his wife and a son, his sudden creative mind's light turned on. He used a 3D printer to print out a design he made that can replace typical boxing gloves for practices. It is necessary to use protective gloves or wrapping hand with tapes to protect against bruises and scratches. He sent his design to Torus Technology, located close to his home. It took him £70 to send the design, and the company liked the invention. Local production company Portals agreed to manufacture his "Boxing Hand Grenade." The invention was taken the market by storm with professional boxers and influencers. Thanks to BBC Business for featuring inspiring story like this one.