China's tech giants are finding ways around Apple's new privacy rules
Apple is expected to to roll out changes to iPhones that will give users more privacy. Tech companies such as Tencent and ByteDance are looking at creating a tool to bypass Apple's new privacy rules and continue to track iPhones without the users consent, allowing them to continue targeting the users with mobile advertisements. Currently apps have been able to use Apple's IDFA system to see ad clicks and which apps are downloaded.
In future apps will have to ask permission to gather tracking data which undoubtedly have an effect on the online advertising industry, which is a multibillion-dollar industry. Facebook has opposed this, as most of its users would no doubt decline to be tracked and so effect revenue. As a response to Apple new privacy rule, a statement back by China Advertising Association made up of 2,000 members, has decided to launch a new way to track iPhone users called CAID, which is being tested by tech companies and advertisers in China. ByteDance, owner of the social video app TikTok, suggested that advertisers could use CAID, as a substitute, if a users IDFA was unavailable.
In a statement made by Apple back in September, "We believe technology should protect users’ fundamental right to privacy, and that means giving users tools to understand which apps and websites may be sharing their data with other companies for advertising or advertising measurement purposes, as well as the tools to revoke permission for this tracking. When enabled, a system prompt will give users the ability to allow or reject that tracking on an app-by-app basis. We want to give developers the time they need to make the necessary changes, and as a result, the requirement to use this tracking permission will go into effect early next year."
It is understood that ByteDance and Tencent are both testing the new CAID system, although it has not been confirmed. As the privacy rules would have such a great effect on advertising revenue, it is understood that a number of companies are seeking alternatives to tracking a user's iPhone, thus enabling them to target with user with relevant mobile ads. When downloading any app in future, Apple want to make it clear to developers that when a user downloads an app, they must first give their permission before being tracked by that app. Any apps found to disregard the user's choice will be rejected.