The latest in NEWS, RESOURCES and JOBS

Lower the TCO of your legacy data wareho
  • Caspar James - Tech Journalist

China's tech giants are finding ways around Apple's new privacy rules

Apple is expected to to roll out changes to iPhones that will give users more privacy. Tech companies such as Tencent and ByteDance are looking at creating a tool to bypass Apple's new privacy rules and continue to track iPhones without the users consent, allowing them to continue targeting the users with mobile advertisements. Currently apps have been able to use Apple's IDFA system to see ad clicks and which apps are downloaded.

In future apps will have to ask permission to gather tracking data which undoubtedly have an effect on the online advertising industry, which is a multibillion-dollar industry. Facebook has opposed this, as most of its users would no doubt decline to be tracked and so effect revenue. As a response to Apple new privacy rule, a statement back by China Advertising Association made up of 2,000 members, has decided to launch a new way to track iPhone users called CAID, which is being tested by tech companies and advertisers in China. ByteDance, owner of the social video app TikTok, suggested that advertisers could use CAID, as a substitute, if a users IDFA was unavailable.

In a statement made by Apple back in September, "We believe technology should protect users’ fundamental right to privacy, and that means giving users tools to understand which apps and websites may be sharing their data with other companies for advertising or advertising measurement purposes, as well as the tools to revoke permission for this tracking. When enabled, a system prompt will give users the ability to allow or reject that tracking on an app-by-app basis. We want to give developers the time they need to make the necessary changes, and as a result, the requirement to use this tracking permission will go into effect early next year."

It is understood that ByteDance and Tencent are both testing the new CAID system, although it has not been confirmed. As the privacy rules would have such a great effect on advertising revenue, it is understood that a number of companies are seeking alternatives to tracking a user's iPhone, thus enabling them to target with user with relevant mobile ads. When downloading any app in future, Apple want to make it clear to developers that when a user downloads an app, they must first give their permission before being tracked by that app. Any apps found to disregard the user's choice will be rejected.





Parting the clouds. 

for greater security

Covid-19 has landed CSOs a unique opportunity to embrace web isolation.

Eliminate malware threats with zero trust 

Isolation-powered security provides full protection against email and Web based threats.

7 Customer Service Mistakes Companies Should Avoid Making

2020 was a tumultuous year but it did bring customer service back to the forefront of the business planning agenda for 2021. As you plan and prioritise your initiatives, it is important to avoid mistakes.

Integrating Compliance into Innovation: Taking Control Over Customer Communications

Compliance is one of those areas that is better off unnoticed. When compliance does get attention, it is usually because something has gone wrong and that is something that keeps executives up at night. It is easy to see why. 

Artificial Intelligence Based COVID Signature

Detection Software

The software takes the X-Rays and CT scans in digital format and analyses the X-Ray reports through uploading the images which is followed by detailed report about the patient suffering from COVID19 or similar ailments.

Six Steps to Drive Your

Process Center of Excellence to Success

Find out why yo need a center of excellence - and how save you time and money while improving experiences for both your customers and employees. 

Steps to Deliver Data You Can trust at the Speed of Business

Why trusted data is the key to digital transformation. Discover and cleanse your data. 

Organise data you can trust and empower people

Automate your data pipelines and enable data access.

2021 Threat Report 

Four Key Trends in the Cyber-Threat Landscape.

The security implications of remote working, SaaS takeover, rise of fearware, server side attacks, ransomware and Darktrace immune system.

Safe, inclusive communications for the University of Innsbruck

The open matrix is the foundation for secure, collaborative academic research and learning. Keen to support its learning culture, the university wanted to introduce a real time messaging system. 



to our latest RESOURCES

to keep up to date with the

latest whitepapers