Clubhouse: Is This The Next Big Thing in Social Media
By now you will probably already have heard about Clubhouse, an emerging audio social network, that is generating massive hype all around the world. The app was created by Silicon Valley friends, Paul Davison and Rohan Seth and after a massive funding campaign led by Andreessen Horowitz, the company reached a market value of $100million. At this point, it only had 1500 users.
Fast forward to 2021, the app has over 10 million users and has already achieved unicorn status to mean that is it worth over $1billion. It’s not even a year old.
The unprecedented growth in market value and number of users can be mainly attributed to the app’s endorsement by celebrities and high-end venture capitalists promoting it.
The most notable gain came after Tesla CEO, Elon Musk hosted a conversation on the app with Robinhood CEO Vlad Tenev. The event led to so much demand for invites that a black market for invites for sale sprouted up in platforms like Twitter and Reddit.
See not just anybody can create an account with clubhouse. To become a member, you need to be invited by someone who is already a member. Moreover, as a member, you can’t invite more than two people.
What makes the app different from the other existing platforms is that it’s just audio and very limited text. Once you create an account, the app will prompt you to fill in your interests and then it will recommend audio chat rooms and individuals based on your likes.
“Almost all social media requires us to look at a screen. This is the first one where I’m not looking at a screen. I’m involved in social media but I’m sitting by the pool with my kids and as long as I’m muted and not speaking, it’s great,” says Bilal Zuberi, a partner at Venture Firm Lux Capital.
Clubhouse has the two key ingredients for a successful social media app. An active community and consistent content for its consumers. Also, the fact that it’s a new concept and has the backing of major players in various industries makes us at tech news pro believe that it’s the next big thing in social media.