The latest in NEWS, RESOURCES and JOBS

Lower the TCO of your legacy data wareho
  • Sahriar Shuvo - Tech Journalist

OnePlus collaboration with Hasselblad: Disaster or triumph?

Hasselblad is one of the premium brands that makes cameras for professionals. If you’ve ever seen photos of the Moon and Earth or Earth from the moon, chances are some of them are clicked by specially modified Hasselblad cameras. It is the camera used for the Lunar mission. If that’s not interesting enough, Hasselblad cameras are not for any professionals, they are used by the best firms and photographs across the globe. Those billboard signs of top brands hire talented photographers to work with Hasselblad cameras to capture pixel-perfect images.

OnePlus, a very successful and growing smartphone company recently acquired the Hasselblad brand name in their camera form-factor. Typically, a camera from Hasselblad costs about €6000 minimum. Now that is even without the kits required for add-ons functionality. But on a phone, how much improvement will that bring to the table?

OnePlus & Hasselblad

OnePlus previously was the brand name for quality smartphones in the mid-range market. But recently they emerged to the 1K class, alongside the iPhone 12 pro & Samsung Galaxy S21 Ultra. The range jumped to a higher tier and we think it’s because of the brand name they attached. General idea is to boost quality in mobile photography. But the data acquired from examining the latest market says that the changes are not yet hardware-based. They attached Hasselblad software and UI on top of the OnePlus camera UI.

A formal contract has been placed between the companies that will last for about three years. In the primary stage of acquisition, OnePlus seemed to just implement software properties, HassleBald click sound, and UI on their system. It is quite disappointing since they are strictly marketing on-the-moon missions and promised to overdeliver. Chances are, there will be some hardware implementations from the HB system to the OnePlus phones shortly or for the upcoming models. It’s confirmed that the flagships will only get the Hasselblad branding besides its sensors that they acquired for 150 million. We’ve seen bigger sensors and lens density as the primary implementation.

After reviewing videos captured by the same sensor, there seems no major improvement. Hasselblad strictly works on still images. But the newer models will support videos in the future, it's already implemented on the software. Just need a firmware upgrade to enable it once ready. Hasselblad is a popular Swedish camera brand. The first batch of collaboration contains color tuning, sensor collaboration, extended dimension in mobile photography. OnePlus named the collaboration as “Natural Colour Calibration with Hasselblad.” New revamped camera interface, ISO focus, exposure times, white balancing are a few typical changes that are followed by Hasselblad ethics.

Hasselblad is not known for its superfast focus and captures, rather primitive ethics with the latest technology. Clicking moving targets are not optimal but for still photos, they are the crowned king. Even the latest models of Hasselblad cameras are based on older Hasselblad specifications to the smallest detail. With a classic taste and a famous wide-angle lens, Hasselblad perfected the V System from the H System.

The new OnePlus comes with a Sony IMX789 sensor in a 1/1.43-inch form factor. It also has dual native optical image stabilisation (OIS). This 48 MP main camera is 23mm wide with 1.8 OIS. The secondary ultra-wide camera is 50 MP with Sony IMX766, a 1/1.56-inch form factor with a focal length of up to 2.2, and a freeform lens of 7P. It also has an 8MP Telephoto camera with 3.3x zoom included OIS. The two-megapixel mono camera is for clicking photos in black and white with a focal length of 2.4 and 3P.


OnePlus has branded many quality products before this collab and it's not only for the smartphone. Smartwatch and charging features are also improved. They introduced a dual-cell battery in their flagship model that charges both cells at the same time. Requiring less time to fill up the bar.

The bar has been set very high by the partnership with the camera flagship brand. Currently, OnePlus is branding the Hasselblad moon photos as a business promotion. And it's getting kind of a mixed emotion from the fanbase and thus companies invested behind it. OnePlus is trying to achieve global leadership in mobile technology and this new leap is a step in the same direction.





Parting the clouds. 

for greater security

Covid-19 has landed CSOs a unique opportunity to embrace web isolation.

Eliminate malware threats with zero trust 

Isolation-powered security provides full protection against email and Web based threats.

7 Customer Service Mistakes Companies Should Avoid Making

2020 was a tumultuous year but it did bring customer service back to the forefront of the business planning agenda for 2021. As you plan and prioritise your initiatives, it is important to avoid mistakes.

Integrating Compliance into Innovation: Taking Control Over Customer Communications

Compliance is one of those areas that is better off unnoticed. When compliance does get attention, it is usually because something has gone wrong and that is something that keeps executives up at night. It is easy to see why. 

Artificial Intelligence Based COVID Signature

Detection Software

The software takes the X-Rays and CT scans in digital format and analyses the X-Ray reports through uploading the images which is followed by detailed report about the patient suffering from COVID19 or similar ailments.

Six Steps to Drive Your

Process Center of Excellence to Success

Find out why yo need a center of excellence - and how save you time and money while improving experiences for both your customers and employees. 

Steps to Deliver Data You Can trust at the Speed of Business

Why trusted data is the key to digital transformation. Discover and cleanse your data. 

Organise data you can trust and empower people

Automate your data pipelines and enable data access.

2021 Threat Report 

Four Key Trends in the Cyber-Threat Landscape.

The security implications of remote working, SaaS takeover, rise of fearware, server side attacks, ransomware and Darktrace immune system.

Safe, inclusive communications for the University of Innsbruck

The open matrix is the foundation for secure, collaborative academic research and learning. Keen to support its learning culture, the university wanted to introduce a real time messaging system. 



to our latest RESOURCES

to keep up to date with the

latest whitepapers