Twitter introducing “Super Follow”: a new subscription-based model for premium features
Twitter introducing a new premium subscription model for its user base and the leaks raised their share to 10%. It is currently in the phase of experimental status. We think it will be like Twitch, the largest video streaming platform. Twitch also has a business model to follow favourite streamers and pay a fee to subscribe to the channel. It gives benefits like highlighted chat, special emoticons, stay on top of regular comments, and so on. We believe Twitter has the same goal in mind and thus they will implement it by charging followers to receive exclusive content.
Twitter has a plan to implement the “Super Follow” model and double the revenue margin by 2023. According to Forbes, the subscription may be a flat fee of $4.99 per month. It may add up to ease Twitter’s advertising dependency on the platform. Announced on Thursday, there will be a bunch of new features that the company is experimenting with to bring out on the live server. Users can pay to their favourite profile and receive exclusive access.
During annual Analyst day, they announced new goals which are to raise revenue and shares. Currently, there are about 315 million daily active users on the platform which earned around $3.72 billion in revenue according to a report of 2020. By 2023, they plan to double it to $7.5 billion and Super Follow will be a primary key to achieve it.
An article covered by CNBC showed many of the soon-to-be-released sneak peek features. It included an option for supporter badge, sub-only newsletters, exclusive content, community access, deals & discounts, etc. among others. There is also an idea to tip favourite accounts that will directly benefit the user and at the same time a small cut for Twitter. Dantley Davis, Twitter’s head of design and research said they “think that an audience-funded model where subscribers can directly fund the content that they value most is a durable incentive model that aligns the interests of creators and consumers.”
New Safety Mode
Cyberbullying, inappropriate slangs, racial slurs will be heavily monitored and user’s violation of new terms will be punished accordingly under the new safety mode. Beykpour said: “We don’t believe Twitter alone can or should be a police officer for all conversations.”. He added: “Not only because this is difficult to scale, but because there are many circumstances where we believe it’s important for people on Twitter to create and enforce their social norms and etiquette.”
The new feature will automatically block accounts that will violate the peaceful environment set by Twitter as part of the new “safety mode”
Birdwatch – to stop spreading misinformation
Twitter spokesman Beykpour also said: “While our work in labelling misleading information started with a Twitter-led effort to label tweets, birdwatch is a more scalable, Wikipedia-like model where an open community of contributors can collectively determine when the context should be added to a tweet and what that context should say.”
The birdwatch feature will allow combating against accounts spreading rumours and misinformation.
The ambitious plan of Twitter to outperform their economic growth features was much needed for the time. And safety measurements are surely remarkable. But in the end, it will stop regular users from the free social experience. Twitter CEO Jack Dorsey set a goal of boosting “development velocity” in his introductory remark on analyst day. Within the next three years, their plan to increase company value by monetising daily active users (mDAU) by 20%. The results will be out in the next Q4 2023.